Toothpaste can safely be called an essential item: it is the basis of self-care. But how to choose the right oral care product and which products to choose? We have compiled a rating of the best of them, based on reviews of real customers, personal sales statistics of KrasotkaPro and open data from the Yandex search engine.
The criteria by which we evaluate toothpastes of each brand:
- Cleansing.
After all, this is the main task of toothpaste. - Perform additional functions.
There can be many such functions: whitening, strengthening gums, enamel, etc. - Compound.
It should definitely be safe. The more natural ingredients it contains, the better. - Taste and smell.
They should be pleasant and not cause discomfort. - Texture.
It should be medium, not too thick and definitely not runny. - Comfort to use.
The paste should not bake or burn the oral cavity. - Price.
Of course, it's always nice to save money, but we are looking for the best price-quality ratio.
The rating of toothpastes is formed thanks to a system of points that we awarded to each brand for its product.
By quality:
- 1 point for effectiveness: giving teeth cleanliness and a feeling of freshness;
- 0.5 points for each additional function;
- 1 point for good composition;
- 1 point for pleasant or neutral taste and smell;
- 1 point for optimal consistency: not too thick and not too thin;
- 1 point for ease of use: there should be no discomfort.
By cost:
- 4 points for costs up to 100 rubles;
- 3 points for a cost from 100 to 250 rubles;
- 2 points for a price from 250 to 400 rubles;
- 1 point for a price over 400 rubles.
By popularity:
- 6 points for more than 30,000 queries in Yandex per month;
- 5 points for 24,000-30,000 queries in Yandex per month;
- 4 points for 18,000-24,000 queries in Yandex per month;
- 3 points for 12,000-18,000 queries in Yandex per month;
- 2 points for 6,000-12,000 queries in Yandex per month;
- 1 point for less than 6,000 queries in Yandex per month.
It was the number of all points scored that determined the place of each product in the ranking; all this is reflected in the final table. In the meantime, learn more about each product.
Advice for consumers
- When choosing oral care products, consider the condition of the teeth, gums, oral mucosa, and the strength and density of the enamel.
- Develop the healthy habit of brushing your teeth twice a day: in the morning and in the evening.
- When eating foods containing acids: fruits, juices and other acidic foods, brushing your teeth is necessary no earlier than half an hour after a meal. Otherwise, the risk of enamel damage increases significantly.
- To properly brush your teeth, you need to spend at least five minutes. Otherwise, it will not be possible to ensure maximum effectiveness of the protective and cleansing components of the toothpaste.
Which whitening paste should you use to brush your teeth?
All whitening products for oral hygiene contain abrasive elements of varying power. They have a special structure and are aimed at removing even hard deposits. Such means must be selected with special care. A strong product can damage the surface of the teeth. Compounds without abrasives can gently and carefully clean enamel, but they won’t be able to whiten it several shades. Among the popular whitening products on the modern market, it is worth highlighting the following:
- Lakalut White.
- President of White plus.
- Splat "Whitening Plus".
- Arctic white snare.
- Rox About “Delicate whitening”.
A separate line includes products for removing traces of tobacco and coffee:
- Rembrandt "Anti-tobacco and coffee".
- Dentavit “For smokers”.
- ROKS "Antitabak".
If you are unsure which whitening paste you should use to brush your teeth, you should consult your doctor before purchasing the product. The dentist will give an objective assessment of the condition of the oral cavity and tell you which means is best to brush your teeth.
For sensitive teeth
Biorepair Total Protection Repair, for comprehensive protection of teeth and gums
pros
- Actively fights the appearance of caries
- Comprehensive protection
- Restores enamel
- Prevents the appearance of plaque
Minuses
- Can be used effectively only during periods of absolutely healthy teeth, as it causes sensitivity
- Expensive
From 640 ₽
High-quality paste, according to experts. During use, the crystals penetrate microcracks in the enamel and clog them. Thus. The composition prevents the appearance of caries.
ROCS Sensitive Restoration and whitening
pros
- Freshens breath
- Cleans efficiently
- Pleasant taste
- Lightens teeth
Minuses
- Small tube
From 200 ₽
High-quality toothpaste for sensitive teeth. Gently whitens and cleanses the oral cavity without causing pain. In addition, the active components restore the enamel, reducing sensitivity. And the natural flavor will help freshen your breath for a long time.
SPLAT Professional Sensitive
pros
- Does not contain synthetic dyes
- Smells nice
- Effectively cleans sensitive teeth
- Gentle impact
Minuses
- The refreshing effect lasts for a short time
From 120 ₽
An enamel-restoring paste that is perfect for sensitive teeth. It acts roughly like a “filling”, closing microcracks in the teeth with its components. Has antibacterial and antiseptic effects.
What is better to choose to restore gums?
Brushing teeth with damaged gums is necessary only with a properly selected product. Factors that provoke damage to the mucous membrane:
- Mechanical.
- Bacterial.
- Hereditary.
Damaged tissues may begin to bleed, become inflamed, and hypersensitivity often occurs. Pastes should have an antibacterial and healing effect. Some products also perform the function of preventing the formation of tartar. Below we look at the best options:
- Forest balm.
- Parodontol Active.
- ROX Bionics.
- Splat "Lavandasept".
- President Exclusive.
New items
ClearaSept Fluor Remineralization of tooth enamel
pros
- High-quality whitens
- Restores enamel
- Destroys bacteria
- Safe for children and adults
Minuses
- Not recommended to use too often
From 320 ₽
An advanced new product from a well-known company. Whitening toothpaste with many functions. Cleanses the oral cavity, destroys bacteria and perfectly restores enamel. Recovery occurs through the process of remineralization, which includes the renewal of the surface layers of the tooth.
PresiDENT LIMITED EDITION Mint Lime
pros
- Pleasant taste and aroma
- Suitable for daily use
- Can be used by children
- Freshens breath
Minuses
- High price
From 250 ₽
A new toothpaste will give you fresh breath and quickly whiten your teeth. The soft abrasive allows you to use the paste on a daily basis without harming the enamel. The ginseng contained in the complex is designed to tone the gums and protect them from harmful influences.
Criteria for choosing a toothpaste
- Package . The barcode and address of the manufacturer must be indicated. Give preference to products with a secondary cardboard box that contains full open information about the composition and its purpose.
- Bleaching and polishing agents. Silicon is one of the safe abrasives. Its particles do not scratch the enamel and polish it to a shine. However, manufacturers rarely add one bleaching agent to their products; as a rule, it is a mix. In addition to silicon, which is included in 90% of all pastes, natural enzymes such as papain and bromelain can be added. Another effective and non-aggressive dark plaque fighter is calcium peroxide. This compound interacts with saliva, resulting in the release of free oxygen, which penetrates the enamel and causes its lightening.
- Degree of abrasiveness . To avoid losing teeth in pursuit of a snow-white smile, pay attention to the degree of abrasiveness of the paste. Some toothpastes may indicate a scale of abrasiveness intensity: up to 50% are toothpastes that can be classified as children's, 70% is the optimal value for healthy enamel, and a value above 100% is not suitable for sensitive teeth.
- Fluorine content. This is an important component in toothpaste, as it has an anti-caries effect. Fluoride content can be found in many tubes presented in the store, but not everyone gets it. Toothpastes with fluoride are contraindicated for pregnant women, children and those who have impaired swallowing or some kind of nervous muscle diseases. Therefore, it is often replaced with luktatol - an additive that protects teeth from caries no worse than fluoride and does not have such a list of contraindications.
- pH level. Must be within the range of 4.5 to 10.5.
- Price. Please note that the more natural ingredients, minerals, extracts and enzymes a paste contains, the more expensive it is.
No. 6 — Tooth gel My Brilliant Smile Remineralizing after whitening
Price: 320 rubles
Gel with a remineralizing effect is excellent for strengthening enamel. It works almost instantly - within a few days you will no longer experience discomfort from your teeth touching anything hot or cold. This gel does not have to be used every day, and therefore it will last for a long time, and the price no longer looks so steep.
Despite all of the above, we want to remind you that if you have problems with your teeth, you should first consult a doctor and only then, taking into account his recommendations, purchase toothpaste. The gel can strengthen existing enamel, but lost enamel can only be restored in a dental office.
Tooth gel My Brilliant Smile Remineralizing after whitening
Gel
Perioe Pumping Citrus
pros
- Very convenient to use
- Foams well
- Pleasant taste
- Good dosage system
- Rich citrus aroma
Minuses
- Expensive
From 590 ₽
Pasta in a very unusual package. It is a soft gel that effectively cleanses teeth of plaque. Special bubbles envelop each tooth, making it less accessible to various infections or caries. The convenient bottle holds 3 regular tubes.
Colgate Total 12 Professional Cleansing (Gel)
pros
- Soft structure
- Effectiveness
- Reduced fluoride content
- Refreshing taste
Minuses
- Does not include whitening ingredients
From 123 ₽
Convenient gel paste for everyday use. It is one of the best in its price category. Perfect for both home use and travel. Provides stable oral protection for a long time. Breaks down plaque and eliminates signs of gum inflammation.
SPLAT Special Zero Balance
pros
- Suitable for people prone to allergies
- Has no taste or smell
- Keeps your breath fresh for a long time
- Cleans well
Minuses
- May not be as effective as some analogues
From 230 ₽
Hypoallergenic toothpaste, which does not contain any essential oils, fragrances, or other similar components. Contains natural antiseptics that block the possibility of pathogenic bacteria. Counteracts caries and periodontitis.
What toothpaste to brush your teeth with: markings
To make it easier for consumers to navigate a wide range of pastes, each product is equipped with the following markings:
- Active - refers to medicinal dental pastes. They contain antibacterial substances that suppress the activity and proliferation of pathogens in the oral cavity. That is why it is recommended to use such preparations for cleaning teeth for no longer than a month.
- White - this marking indicates that the product has a brightening effect. It is better to use whitening pastes three times a week so as not to damage the enamel.
- Sensitive - means aimed at strengthening. Excellent for people with hypersensitivity. This is the best option for long-term use.
Manufacturers use varying degrees of abrasives in pastes:
- Coarse – chalk, calcium carbonate. These substances can lead to thinning of tooth enamel. The marking of such pastes is RDA: above 80-100.
- Delicate ones - silicon dioxide, sodium metaphosphate - are aimed at gentle dissolution of soft deposits. Marking: RDA from 0 to 70.
If the question is which toothpaste can be used to brush your child’s teeth, under no circumstances should you buy products with coarse abrasives. The choice of toothpastes for children should be agreed with the pediatric dentist.
Biorepair Fast Sensitive Repair
This is a low-abrasive toothpaste made in Italy, which contains zinc-substituted hydroxyapatite, an analogue of a substance found in bones and teeth. If you regularly brush your teeth with Biorepair Fast Sensitive Repair paste, you can quickly restore tooth enamel and make it more resistant to various damages. Biorepair Fast Sensitive Repair eliminates increased sensitivity of teeth. And although this paste is low abrasive, it perfectly removes plaque. Biorepair Fast Sensitive Repair saturates the enamel with minerals and is free of parabens and SLS. Among the disadvantages are the cost and the lack of fluoride in the composition.
Biorepair Fast Sensitive Repair
Biorepair, Italy
Protects against the development of caries, mechanical damage, as well as the appearance of erosion on the enamel.
Creates a protective barrier that prevents the formation of plaque and tartar. Ideal for those with sensitive teeth. Helps in maintaining natural whiteness. They become strong, sensitivity decreases, and a healthy shine appears. from 370
5.0 2 reviews
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Pastes that do not cause allergic reactions
Modern manufacturers who produce hygiene products use advanced technologies, which makes it possible to develop products that have a powerful effect. Such pastes contain active, potent ingredients and are allergens. To avoid allergic reactions, special products are produced that do not contain aggressive substances. Instead, manufacturers add exclusively natural substances. In the ranking of the best funds of this kind:
- Weleda "With calendula".
- ROKS for children.
- Splat Zero Balance.
